The role of artificial intelligence in developing smart sports marketing and its impact on the behavior and performance of physical education students. Al-Mansour Journal, [S. l.], v. 45, n. 1, p. 239–259, 2026. Disponível em: https://journal.muc.edu.iq/index.php/journal/article/view/863. Acesso em: 17 oct. 2026.