The Marketing Costs And Their Effect On The Marketing Activity In The Industrial Companies: " An Analytical Study In The General Company For Batteries Manufacturing

الملخص

The marketing costs have great role in administrating the companies , all their marketing activities and the size of
their marketing share and finally the continuity of their work and their act of competing against competitors in the
markets. Those costs are considered to be the affected factors in pricing and marketing of production. The
industrial organization strives to Study the needs of markets, the nature of competion of company’s
productions, effecting the propes mechanism to improve the work of production lines in a way tht meet the
expectations of the company.
The current research intrudes an expanding of the concepts of marketing costs and their basic elements and
kinds as well. Besides, the merchandising processes and its costs which represents one of the elements of
marketing mix would be introduced. As far the applicatory aspect, it includes, among other things, the analysis of
statements issued by the General Company of Batteries Manufacturing for research purpose in consequence of
which some conclusions and recommendation that would participate in heightening interest in the elements of
marketing cost would be duly drawn.