Organizational Reputation and its Impact on Organizational Sustainability / An Analytical Study in the Emergency Department / Al-Yarmouk Hospital

Abstract

This research aims to clarify the role of organizational reputation in achieving organizational sustainability. To fulfill the research objectives, hypotheses were formulated to explain the relationship between the studied variables. The study examined organizational sustainability as an independent variable, in addition to three dimensions representing the responsive (dependent) variable for achieving organizational sustainability: (innovation, social responsibility, and finally, quality service). The research utilized a questionnaire as the source for data collection, which was distributed to (employees of the Emergency Department / Al-Yarmouk Teaching Hospital). A total of (99) questionnaires were retrieved out of (110), comprising (21) items. Data were collected, analyzed, and the hypotheses were tested using statistical methods via (SPSS V23). The results were computed through several statistical measures, including the \"coefficient of variation, arithmetic mean, response intensity, Spearman\'s correlation coefficient, and finally, standard deviation. “The findings demonstrated a strong positive correlation, with a correlation coefficient of (0.996) and a coefficient of determination of (0.982). Among the most prominent conclusions were (weak social responsibility, limited innovation, and a lack of homogeneity in organizational perception). The most important practical recommendations include (adopting a clear strategy, launching sustainable community programs, and establishing an incentive system to encourage the submission of ideas).